they said the place was like a circus, so we took our cue. researching the golden era of lithography, the historical pieces were so beautifully executed, we knew the bar would be set high. we created a number of print pieces that branded their event that stylistically give a strong nod to its lithographic roots. from a time when michael was cd at juice, a defunct agency like many he’s worked at. luke jones’ hard work on the illustration and type design helped this series clear the bar easily.