bcbs means a lot of things here. blue cross blue shield, the client. be covered be sure, the tagline. brian creates bad-ass stuff, the copywriter I worked with on these. he’s now assoc. cd at cactus. i miss working with that big-headed trickster, and all the others there. the mantra was to plus out anything that was being worked on in the shop.
this campaign and all the great work we did for the client was the result of her confidence in our ability to deliver. one of the best client’s i’ve had the pleasure to know.
click on the image to view a slideshow of the work on black
